The effort taken to build a company can be as much as the one needed to maintain its earned reputation. And reputation building and maintenance is beyond the activity of just producing quality products. From start-ups to big organizations, there is a need to hire reputation management experts for Online Reputation Management (ORM) and for offline Publicity.
Given below are 5 important roles played by reputation management companies [http://www.reputationmatters.co.za/articles/the-importance-of-reputation-management/] to effectively harness client s’ reputation;
ORM and Social Media
At a time when every small piece of information can trend on social media sites and news sites like wildfire, online reputation management becomes essential.
Any such piece of information can be negative or positive publicity for you. ORM experts monitor and manage your online assets for possibilities to turn it into a positive piece of news that improves your brand reputation.
Sometimes a business can suffer from negative information such as a mocking twitter post or a meme on unprofessionalism. These companies will try to subside the effects of the negativity by trying to get it removed or by posting constructive responses to manage responses smartly.
Research and build strategies
Reputation management firms use manual research and automated software to understand the customer sentiments. Based on the analytics retrieved from social media and other industry recommended software, they build publicity strategies.
To implement it successfully, the leaders of the business are also made aware of how they can manage their communication to align with the new strategies.
Brand building through listings
Brand building takes times and a good reputation is a result of consistent brand building efforts. Reputation management firms work to create high-quality online assets of authority while representing the brand.
Also, they update information in listings and online directories where incorrect information about your brand exists. The experts go ahead and feed your company details in hundreds of free online directories relevant to your brand.
Defamatory reviews can shutdown businesses. Reputation managers try to bury negative reviews by balancing them with enough positive reviews. They try to boost the brand reputation by adding more positive reviews on relevant websites.
Blog Posting and articles
Reputation experts manage your blog with SEO Copywriting. They build conversations with people interested in your brand. Be it for products or services, blogs are also used to help your customers with troubleshooting issues, and build reliability by responding to their comments.
Based on their strategy for your brand, SEO articles will be produced to promote your brand as per a set schedule. Online marketing expertise is also used by reputation managers to utilize SEO and linking building activities for promoting your blog.
Events, Press Conference and Press Kits
Big companies occasionally need to hold a press conference for product launches, rebranding, or for new initiatives. ROCs create press releases, press kits and arrange the press conference to create publicity.
The companies are responsible for drafting great press release articles. They post or upload them in places where your brand influencers and media representatives can find it easily. The press release is also mailed to a select list of media who will be interested in writing about your business or in some tie-ups.
That’s not it, depending on the scale of the event, the reputation manager ropes in leading influencers to promote the event online through their social media handles. This in turn, creates a buzz and leads to the success of the event.